--- title: "05: Market data without integration? Why many suppliers do not exploit the potential of S&P Global Mobility" description: Market data without integration? Why many suppliers do not exploit the potential of S&P Global Mobility --- [Automotive Supplier Sales ](https://digital-automotive-supplier.com/en/blog) # [05: Market data without integration? Why many suppliers do not exploit the potential of S&P Global Mobility](https://digital-automotive-supplier.com/en/blog/automation-sales-management-1-0-0-0-0-0-0) Written by [Erik Reiter](https://digital-automotive-supplier.com/en/blog/author/erik-reiter) | Apr 3, 2025 10:00:00 PM   ### Data is the new oil - but only if it is used correctly.   Almost all automotive suppliers have access to the comprehensive market data and forecasts from **S&P Global Mobility**. But in many companies, this potential remains untapped because the data **is not integrated deeply enough into the sales planning system.** The result? **Suboptimal investments, missed target projects and poor forecast quality.**   ##### 🚨 **What does this mean in concrete terms?** - Suppliers focus on the wrong markets and lose valuable resources - Important target vehicles and engines remain undiscovered - Without a neutral, external database such as S&P Global Mobility, sales forecasts remain inaccurate   ##### **Why deep data integration is crucial** Many companies still work with **separate data sources and manual reconciliation.** But without a systematic link between market data and sales planning, strategic decisions are often **based on gut feeling.**     ### **The solution? A complete integration of S&P Global Mobility data into the Sales Planning system.**   **This is how the integrated use of S&P Global Mobility revolutionizes sales planning**   ##### **1. Strategic market orientation - Which customers and regions have a future?** Which markets are growing? Which regions are worthwhile in the long term? With integrated market data, **the right target customers and strategic regions** can be specifically targeted. **Advantage:** Companies can react to market trends at an early stage and deploy resources optimally.   ##### **2. Target vehicle and target engine selection - no more overlooked potential** OEMs are constantly developing new models and drive variants. Those who **focus on the wrong vehicles lose out on crucial future projects.** With a direct link to S&P Global Mobility data in the Sales Planning System, suppliers can: ✅ Identify the right vehicle segments at an early stage ✅ Define strategic target projects for new engines and drives ✅ Align resources specifically to future markets   ##### **3. Simpler and automated project system** Many suppliers struggle with inefficient project planning processes. Entering data manually costs time and is prone to errors. Standardized and automated **data transfer from S&P Global Mobility** allows new projects to be created much faster and more precisely. Result: 📌 Less manual work 📌 Faster quotation cycles 📌 Higher hit rate for new business   ##### **4. Better unit forecasts - more accurate forecasts thanks to external data** The quality of a forecast is crucial to business success. Without a reliable external data source, forecasts are often dependent on **internal assumptions and historical values** - a risk in times of volatile markets. 💡 **With S&P Global Mobility as a neutral reference source, suppliers can improve and safeguard their sales forecasts.** ✅ Direct use of market data for more precise forecasts ✅ Cross-check existing plans for greater planning certainty ✅ Avoid bad investments through realistic market assessments   ### **The solution: Fully integrated sales planning with Digital Automotive**   Manual data processing and isolated Excel spreadsheets are a thing of the past. **Digital Automotive** offers seamless **integration of S&P Global Mobility data into the Sales Planning System.** 🔹**Strategic market analysis in real time** 🔹 **Automated target project recognition** 🔹 **Efficient, standardized project creation** 🔹 **High-precision forecast quality thanks to external validation**   🚀 **The goal? Taking sales planning to a new level - with data-based, profitable decisions.**   ##### **Conclusion: Those who do not integrate S&P Global Mobility are missing out on growth opportunities**   Market data only has real added value if it is incorporated into **every step of sales planning**. Without in-depth integration, potential remains untapped - and suppliers risk **making the wrong decisions when it comes to market strategies, target projects and forecasts.**   👉F **ind out how Digital Automotive optimizes your sales planning. Book a live demo now at [Digital Automotive Contact](https://digital-automotive-supplier.com/en/contact)**     [View full post](https://digital-automotive-supplier.com/en/blog/automation-sales-management-1-0-0-0-0-0-0) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Erik Reiter" }, "dateModified" : "2025-06-12T08:32:50.346Z", "datePublished" : "2025-04-03T22:00:00Z", "headline" : "05: Market data without integration? 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