Market data without integration? Why many suppliers do not exploit the potential of S&P Global Mobility

Data is the new oil - but only if it is used correctly.

Almost all automotive suppliers have access to the comprehensive market data and forecasts from S&P Global Mobility. But in many companies, this potential remains untapped because the data is not integrated deeply enough into the sales planning system.

The result? Suboptimal investments, missed target projects and poor forecast quality.

🚨 What does this mean in concrete terms?

- Suppliers focus on the wrong markets and lose valuable resources

- Important target vehicles and engines remain undiscovered

- Without a neutral, external database such as S&P Global Mobility, sales forecasts remain inaccurate

Why deep data integration is crucial

Many companies still work with separate data sources and manual reconciliation. But without a systematic link between market data and sales planning, strategic decisions are often based on gut feeling.

The solution? A complete integration of S&P Global Mobility data into the Sales Planning system.

This is how the integrated use of S&P Global Mobility revolutionizes sales planning

1. Strategic market orientation - Which customers and regions have a future?

Which markets are growing? Which regions are worthwhile in the long term? With integrated market data, the right target customers and strategic regions can be specifically targeted.

Advantage: Companies can react to market trends at an early stage and deploy resources optimally.

2. Target vehicle and target engine selection - no more overlooked potential

OEMs are constantly developing new models and drive variants. Those who focus on the wrong vehicles lose out on crucial future projects.

With a direct link to S&P Global Mobility data in the Sales Planning System, suppliers can:

✅ Identify the right vehicle segments at an early stage

✅ Define strategic target projects for new engines and drives

✅ Align resources specifically to future markets

3. Simpler and automated project system

Many suppliers struggle with inefficient project planning processes. Entering data manually costs time and is prone to errors.

Standardized and automated data transfer from S&P Global Mobility allows new projects to be created much faster and more precisely.

Result:

📌 Less manual work

📌 Faster quotation cycles

📌 Higher hit rate for new business

4. Better unit forecasts - more accurate forecasts thanks to external data

The quality of a forecast is crucial to business success. Without a reliable external data source, forecasts are often dependent on internal assumptions and historical values - a risk in times of volatile markets.

💡 With S&P Global Mobility as a neutral reference source, suppliers can improve and safeguard their sales forecasts.

✅ Direct use of market data for more precise forecasts

✅ Cross-check existing plans for greater planning certainty

✅ Avoid bad investments through realistic market assessments

The solution: Fully integrated sales planning with Digital Automotive

Manual data processing and isolated Excel spreadsheets are a thing of the past. Digital Automotive offers seamless integration of S&P Global Mobility data into the Sales Planning System.

🔹Strategic market analysis in real time

🔹 Automated target project recognition

🔹 Efficient, standardized project creation

🔹 High-precision forecast quality thanks to external validation

🚀 The goal? Taking sales planning to a new level - with data-based, profitable decisions.

Conclusion: Those who do not integrate S&P Global Mobility are missing out on growth opportunities

Market data only has real added value if it is incorporated into every step of sales planning. Without in-depth integration, potential remains untapped - and suppliers risk making the wrong decisions when it comes to market strategies, target projects and forecasts.

👉F ind out how Digital Automotive optimizes your sales planning. Book a live demo now at
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