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Drive sales performance with automation & AI

Win the right business.
Protect the margin.

Volume risks minimized. Prices optimized.

The integrated platform for automotive supplier sales planning and sales management —
powered by Mobility Global (IHS) market data, from strategy to RfQ, One-Time-Payments, pricing, change, and claim.

3,000+ executives and sales professionals • Mobility Global strategic partner & investor • ISO 27001 & TISAX certified

The commercial performance loop

From market to cash — in one integrated system.

Sales Planning and Sales Management run as one closed loop: market intelligence feeds the plan, the plan drives the commercial process, and actuals flow back to keep it current. Every step runs on the DA modules you switch on.

InputMarket dataMobility Global · customers · ERP
PlanSales PlanningMarket intelligence · targets · scenarios
Market module

Market

Market intelligence

Strategy module

Strategy

Targets & scenarios

ExecuteSales ManagementWin the right business — protect profit and accelerate cash.
Acquisition module

Acquisition

RfQs & order intake

Booked module

Booked

Booked business

Price module

Price

Price lifecycle

Change module

Change

Change profitability

OTP module

OTP

One-time payments

Claim module

Claim

Claim recovery

OutcomeProfitable growthMore profit. Faster cash.
Live feedback to planningActuals · order intake · prices · changes

Sales Planning

See the market. 
Plan the business you should win.

  • ✓ Live market and volume data from Mobility Global, customer forecasts and ERP actuals.
  • ✓ Strategic target selection across customers, products, platforms, regions and projects.
  • ✓ Scenario planning for volume, price, and strategic target scenarios. Snapshots and budget planning.
  • ✓ Real-time impact when prices, volumes or assumptions change. Plan-/ actual comparisons with drill-downs.

Focus resources on the business you want and can win — and defend the plan with current numbers.

Sales Management

Control the commercial lifecycle.
Keep profit and cash in focus.

  • ✓ RFQ, pricing, change, claim and OTP in one connected E2E commercial process.
  • ✓ Error-free part pricing with complete price history and automated handovers.
  • ✓ Contract deviations detected and managed through compensation and cash-in.
  • ✓ Performance and steering reports available in real time across every dimension.

Protect profit, accelerate cash and make commercial contribution visible.

See how the full commercial loop fits your sales process.Walk through Digital Automotive with your own use cases and priorities.
Book a Demo

Proven in daily supplier sales

Trusted by automotive suppliers

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>0 Acquisition projects
>0 Claims processed
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>0 Part prices managed
The five reasons management invests

Why automotive suppliers choose Digital Automotive

Five advantages that turn commercial complexity into measurable profit, cash and performance.

 
01

One integrated system, from market to cash.

Sales planning and sales management on one platform. Enter every number once and reuse it from strategy through cash-in. Connect DA with SAP or any ERP, PLM, data lake and market-data source — without rip-and-replace. ISO 27001 and TISAX certified.

02

Profit and cash built into every commercial decision.

DA steers margin and cash before commitments are made — not just reports them afterwards. Evaluate profitability before quoting, protect price execution, and track changes, claims, amortizations and OTPs through cash-in.

03

Built for automotive supplier sales.

RfQ-based long-term business, take-rate logic, CBDs, part-price histories, engineering changes, claims, amortizations and OTPs — reflected in one commercial platform without forcing supplier processes into a generic CRM model.

04

Strategic for the board. Detailed for the team.

Move from market, growth, profit and cash steering to customer-, project-, part- and price-level execution without switching tools. Executives, sales leaders, planners, controllers and back-office teams work from the same current data.

05

Supplier experience that improves product, rollout and service.

Decades of automotive supplier sales experience are present in the people who shape the product, run your rollout and pick up when you call. The platform is also continuously enriched by the ideas of suppliers of all sizes.

Built for your commercial team

One platform. A clear advantage for every role.

From boardroom steering to daily sales execution, every role works from the same commercial truth.

Executive Management

Steer growth, profit, cash and commercial risk in real time.

Sales Leadership

See performance, gaps and priorities without chasing another report.

Sales Planner

Connect market intelligence, customer volumes, booked business, the acquisition pipeline, targets and scenarios in one rolling sales plan.

Key Account Management

Enter every customer discussion prepared — with clear price, volume, change and claim data.

Sales Controller

Explain deviations, profitability and commercial contribution from one consistent data model.

Sales Back Office

Automate price lists, approvals, documents, notifications and ERP handovers.

Does this sound familiar?

We know this feeling — because we have done your job.

Automotive supplier sales should be about customers, negotiation and profitable growth. Too often, it is about chasing data, fixing Excel files and explaining numbers that should already be available.

“Copy-paste is stealing my time.”

Prices, volumes and project data are maintained in different files and systems — again and again.

“My customer knows more than I do.”

Volumes, deviations, price histories and open actions are scattered when the customer calls.

“My wins are invisible internally.”

Profitable changes, secured claims and strong order intake happen — but contribution is hard to prove.

“My boss keeps asking for another report.”

Teams consolidate data before every meeting instead of steering performance in real time.

We know these situations because we have lived them. That experience is built into DA.

Why it fits

Built for your reality.
Implemented by people who understand it.

Decades of automotive supplier sales experience — built into the product, implementation and service, and continuously shaped by suppliers of all sizes.

“

You cannot fake what it means to sit across from an OEM buyer or present a sales plan to the board. That decades-long automotive supplier sales experience across our team is why DA feels familiar — in the product, throughout implementation and long after go-live.Erik Reiter Autorenfoto 24.08.15 KopieErik Reiter · Co-Founder & CEO
25 years in automotive supplier sales — from key account to C-level

In the product

Built for what actually costs you money.

Claim leakage, pricing errors and forecasts you cannot defend. Every feature traces to a real supplier requirement.

During implementation

On eye level, from day one.

We already speak OEM requirements, part-number complexity, LTA and CBDs. Implementation starts with shared automotive context.

After go-live

Support that knows the stakes.

Help from people who understand what an underpaid R&D amortization or an incorrect price actually costs your P&L.

Productized AI for automotive supplier sales

Automation first. AI on top.

Automation removes the repetitive work; AI is added only where judgment pays off — reading purchase orders, restoring broken market links and answering your data. Every feature solves a real supplier problem, not AI for its own sake.

Sales Planning

Automation — the foundation
Network1 module

Connected data inputs

Volumes and prices from ERP actuals, customer forecasts and Mobility Global.

Market module

Volume harmonization

One volume truth across parts, projects, customers, vehicles and engines — with take-rate logic applied automatically.

Market module

Market share

Your own market share, calculated automatically.

Strategy module

Strategic projects & scenarios

New strategic projects and scenarios with maximum automation.

Reports module

Real-time planning reports incl. root-cause analysis

Targets, budgets, plan/actuals and scenarios always ready to steer.

Notification module

Notifications, tasks & approvals

When anything changes: updated market data from Mobility Global, a strategic project or sales plan requires approval, an order is won, or volumes shift.

AI — on top
Chart module

AI Strategy Analytics

Ask anything about your growth data — pipeline vs. targets, gaps, top opportunities, risks and concentration.

Customer module

AI Customer & Competitor Intelligence

Market, customer and competitor data turned into insight.

Network1 module

AI Market Data-Link Repair

Projects are linked to Mobility Global market data. When new volumes, SOPs or renamed entries break that link, AI restores it automatically.

Sales Management

Automation — the foundation
Price module

Automated pricing

Transfer calculation results directly into mapped customer price positions and update prices automatically for agreed engineering changes, claims, amortizations and index changes.

Price module

Customer CBDs & price tracking

Automated customer cost-breakdowns and price-tracking sheets.

Acquisition module

Automated business cases

Business cases in RfQ and booked business update automatically whenever prices, costs or volumes change.

Claim module

Claim & amortization detection

Spot contract deviations — volume, FX, material — and quantify the impact for every project and transaction.

Reports module

Steering & performance reports

Automatically generated for RfQ pipeline, order intake, open claims, claim performance, AMO tracking and change performance.

Notification module

Notifications, tasks & approvals

When anything changes: an RfQ requires approval, an invoice needs to be sent, an incoming payment needs confirmation, or prices are ready for approval before being sent to ERP.

AI — on top
Claim module

AI Claim Negotiation Copilot

Build claim cases and prepare negotiation arguments on eye level.

Price module

AI Purchase Order Reading & Price Integration

Read POs, match them to the quoted price and automatically transfer the confirmed price to ERP.

Acquisition module

AI Contract Check

Risks and recommendations for general terms & conditions and RfQ requirements.

Automation does the busywork. AI does the analysis. You make the call.

DA Expert Forum April 16th, 2024 in Munich:
"Do Automotive Suppliers Have Their Prices Under Control?"
Learn more >>

Sales Management and Sales Planning Made Easy with 10 Powerful Modules:

Proven in daily automotive supplier sales

Used by more than 3,000 executives and sales professionals

One platform to plan, price, manage changes, secure claims and turn commercial work into measurable performance.

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The Top 5

What automotive suppliers love about Digital Automotive

Five commercial processes. One integrated system. Built to turn strategy into profit, cash and measurable sales performance.

01

Strategic Sales Planning & Scenarios

Align market intelligence, targets, volumes, prices and scenarios across every planning dimension — in real time.

02

Benchmark RFQ & Automated Order Intake

Run RFQs through a proven supplier workflow and turn awarded business into booked orders without manual handovers.

03

Profit-Oriented, Error-Free Change Management

Track every technical and commercial change, calculate its impact and protect margin throughout the process.

04

End-to-End Price Management Automation

From calculation and price setting to purchase-order management and SAP transfer — with a complete part-price history.

05

Claim & Amortization Tracking

Detect deviations, build claim cases and track compensation, one-time payments and amortization through cash-in.

Five reasons suppliers love DA. One reason management invests: measurable profit, cash and growth.

Productized AI for automotive supplier sales

AI: the work you couldn't do by hand at all.

Automation removes repetitive work. AI does the judgment work — reading contracts, preparing negotiations, spotting anomalies and answering commercial questions in plain language.

AI Contract Scan

Surface commercial risks in customer specifications before you quote.

Claim Negotiation Copilot

Build claim cases and prepare negotiation arguments on eye level.

AI Analytics

Ask commercial questions in plain language and receive deviation analysis.

Customer & Competitor Intelligence

Turn market, customer and competitor data into actionable insight.

AI Purchase Order Reading & Price Integration

Read purchase orders, update the price list and compare PO prices with the quoted price. When they match, transfer the confirmed price automatically to the ERP.

AI Data-Link Repair

Detect and repair broken links across projects, vehicles, platforms and parts.

Automation does the busywork. AI does the thinking. You close the deals.

>0

Acquisition projects

>0

Claims processed

>0

Changes processed

>0

Part prices managed

Sales Management in Digital Automotive:

Achieve Top-Performance, Realize Your Sales Plans and Grow Profitably

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Profit Focus


DA is built to grow profitably. The Acquisition, Change, and Claim Processes and Performance Reports are tailored to increase profitability.

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Cash Focus


Tracking of all reimbursements (tools, RnD, quick savings, etc.), from planning to invoicing. Automatically gain transparency into amortization underpayments.

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Growth Focus


Orient the entire organization towards winning new business. Convert strategically planned projects into acquisition initiatives and manage the RfQ through a benchmarked process.

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Contracts


Be automatically warned if contract deviations (f.e. volumes, material costs, fx) occur. And process the claim until compensation is achieved. Open Claims and Claim performance are visualized in real-time.

One Price. Five Commercial Use Cases.

One unified part-price list for the entire lifecycle

Benefit from one unified part-price list for tracking changes, invoicing, quotations, business cases and sales planning throughout the entire lifecycle. Say goodbye to endless copy-and-paste between Excel files.

Error prevention and automation: Automated inputs from change management and indexation, combined with comprehensive pricing functions, keep every price current. Define the cost breakdowns (CBDs) you need and populate customer formats with one click.

No copy-paste. No system breaks. One commercial price truth.

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Sales Planning in Digital Automotive:

Unmatched Efficiency, Effectiveness, and Transparency

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Sales Planning in all Dimensions

Plan high-level or on a part-number basis, with price or cost break-downs, with indexes, or different volume assumptions and compare to budgets.

Gain multiple perspectives on your business with analytics for customers, products, regions, platforms, and projects.

Sales planning in DA goes beyond displaying sales curves—it’s about executing strategies and achieving your defined targets.

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Mobility Global (IHS) Data Integrated

Market insights are just a click away. Get inspired to identify strategically attractive regions or customers.

Which carlines or engines do you want to target? Define your strategic projects using Mobility Global data and benefit from pre-filled, standardized information, including automatic volume updates.

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Price and Volume Updates in Real-Time

Any changes in price lists, whether due to technical adjustments, index shifts, or commercial price revisions, are instantly reflected in the sales planning.

The same goes for volumes, with actuals from your ERP and volume forecasts instantly updated based on new customer or market data.

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Scenarios and Market Shares

Volume, price, currency, or index scenarios - plan and compare them across regions, OEMs, products, or projects.

Automatic market share calculations, driven by your booked projects within Digital Automotive and integrated with Mobility Global data, make the process effortless. You can even include competitors in your planning.

Real-time volume planning

One volume truth — from strategy to EOP.

Every volume source — ERP actuals, market forecasts and contractual commitments — harmonized into one comparable view and reused across every sales process in real time.

Volume integrations

ERP actuals & short-term demand
Part-level volumes and call-offs
Mid- & long-term forecasts
Mobility Global, customer and internal
Contractual baseline
Contracted volumes and commitments

Volume harmonization

The one volume truth

Vehicle-to-part logic combines own, customer and Mobility Global forecasts top-down and bottom-up — including take rates, supply shares and reference parts.

Harmonization · Scenario planning · Risk tracking

Business impact

Real-time sales planning & market shares
Real-time business cases
Unified performance reporting
Reliable amortization management
Proactive contract deviation management
Volume control across the entire lifecycle

Strategy  →  RFQ  →  AoB  →  SOP  →  EOP

Connected, not isolated

DA plugs into the systems you already run — it doesn't replace them.

Projects, parts, volumes, prices and costs flow between Digital Automotive and your existing systems — so sales works from one source of truth instead of re-keying across tools.

Examples of connected systems — not a closed ecosystem.

Digital Automotive connects to any ERP, PLM, data lake or market-data source through APIs and structured data exchange.

ERP integration

SAP — example ERP integration

Example: SAP. Actual volumes and call-offs in; confirmed prices out for invoicing.

PLM integration

Siemens Teamcenter — example PLM integration

Example: Teamcenter. Engineering changes and part data flow into RFQ and change management.

Data lake integration

Microsoft Fabric — example data lake integrationMicrosoft Fabric

Example: Microsoft Fabric. Two-way exchange of the complete commercial sales data model.

Market data integration

Mobility Global — strategic market data partner

Strategic partner: Mobility Global (IHS). Market forecasts and volume updates flow directly into sales planning.

⇄

Digital Automotive

One shared data model for sales

Projects Customers Plants Products Vehicles / Engines Parts Volumes Prices Costs
No rip-and-replace, no data islands. Digital Automotive becomes the single source of truth for sales — every number enters once and is reused everywhere.
Mobility Global | Digital Automotive

Strategic partner & investor

Mobility Global inside Digital Automotive.

The market leader in automotive data meets the leading automotive supplier sales solution. Live forecasts and volume updates flow directly into planning and execution.

Live market intelligence
Forecasts and updates in planning and scenarios.

Continuous investment in DA
Strategic support for the platform’s development.

Learn more →

The market leader in automotive data meets the leading automotive supplier sales solution. Mobility Global forecasts and volume updates flow directly into Digital Automotive — from market intelligence to commercial execution.

Live market intelligence: Current forecasts and volume updates directly in sales planning and scenarios.

One integrated context: Market data combined with customers, projects, parts, prices, costs and actuals.

Continuous investment in DA: As strategic partner and investor, Mobility Global supports the continuous development of Digital Automotive.

Explore all 10 modules -
incl. screenshots

 

Experience the Next RFQs and SOPs Powered by Digital Automotive?

In over 25 years of automotive supplier sales management, we have learned the benefits of digitization. Discover an improved process experience with Digital Automotive. We are happy to share our expert knowledge with you.