2 min read
22: Isolated solutions slow down sales – How an integrated sales system increases profitability in the automotive sector
Erik Reiter
:
Jul 11, 2025 6:00:00 AM
In many sales departments of automotive suppliers, things still look like they did 30 years ago. Instead of digitally networked processes, everyday life is dominated by confusing Excel spreadsheets, manual entries and countless copy-paste processes. The result? Time-consuming processes, a lack of decision-making bases and wasted potential. The solution has been around for a long time - and is as obvious as it is effective: an integrated sales system that links all relevant processes.
The status quo: Excel sprawl instead of digital efficiency
Whether price negotiations, amortization calculations or change requests - many supplier companies lack access to clean, up-to-date and complete data at the crucial moment. Instead, employees have to manually compile information from different sources. The effort involved is enormous, the error rate is high and the sales teams lose valuable time - time that they should actually be investing in strategic work: Price optimization, customer communication, preparing quotations.
Lack of transparency leads to suboptimal decisions
If the correct unit numbers for an amortization calculation are not immediately available or the effects of a technical change on profitability cannot be determined quickly enough, tangible economic disadvantages arise. Decisions are made on the basis of incomplete or outdated information - and this in a market that is becoming ever faster, more complex and more data-driven.
The price of manual processes
In addition to strategic blindness, manual processes cost money. The overhead is enormous: data is entered multiple times, reports are created manually, approvals are laboriously obtained via mail chains. At the same time, there is hardly any time left for the things that actually make up sales - personal customer care, convincing offers, clever pricing strategies.
The solution: an integrated sales system for the automotive supply industry
A deeply integrated sales system such as Digital Automotive provides a remedy here. It replaces fragmented individual solutions with a comprehensive, interlinked system that maps all sales processes - from planning and quotation preparation to reporting.
1. Automate processes, relieve employees
Routine tasks such as creating reports or maintaining customer information can be automated using smart workflows. This reduces errors and relieves employees - with the clear goal of more time for value-adding activities.
2. Provide data where it is needed
In an integrated system, all the gears mesh together. The sales department receives exactly the information it needs - precisely when it is needed. This not only increases the speed of response, but also the quality of decisions.
3. Intelligently networking systems
A modern sales system is not an isolated application, but a platform that communicates with existing ERP, PLM and CRM systems. This means that data flows together automatically instead of being compiled manually. This reduces media disruptions and significantly increases data quality.
4 Global availability for global teams
In times of international supply chains and distributed teams, there is a need for a system that works regardless of time and place. A high-performance, cloud-based solution ensures that everyone involved has access to the relevant information - whether at headquarters, at the customer's premises or in the home office.
Conclusion: digitalization must start in sales
Digitalization does not stop at production. If you want to be future-proof as an automotive supplier, you also need to take sales to the next level. An integrated sales system is not only an efficiency booster, but also a real competitive advantage: it creates transparency, reduces errors, saves time - and enables strategic decisions to be made based on reliable data.
Digital Automotive was developed specifically for the requirements of automotive suppliers - by industry experts for industry experts. The solution covers all relevant modules, can be used worldwide and can be seamlessly integrated into existing IT landscapes.
Curious to find out more?
👉 Then let us show you in a live demo how you can make your sales organization fit for the future: digital-automotive-supplier.com
21: An end to Excel chaos: Why modern sales reports determine the success of automotive suppliers

Management decisions are based on data. But what if this data is outdated, inconsistent or simply put together manually? This is a huge problem -...