Data That Makes a Difference: How to Steer Your Sales Strategy with Precision

In an industry that is constantly changing, access to the right information is crucial for success. Especially in automotive supplier sales, where long-term projects and tight margins are the order of the day, inaccurate or incomplete data can have fatal consequences. Yet most companies do not exploit the potential of their data - and that is a big mistake.

How can you ensure that your sales strategy is always based on the best available information? The answer lies in integrating external market data such as that from S&P Global Mobility into your sales processes. In this blog, we will show you how you can use this data to optimize your planning, increase your efficiency and maximize your margins.

1. The power of market data: Why it is indispensable

Market data such as that from S&P Global Mobility provides crucial insights into trends, forecasts and competitive landscapes. They will help you:

• Identify market opportunities: Which vehicle segments or regions are growing? Where are new business opportunities emerging?

• Minimize risks: How do volatile markets, such as semiconductor shortages, affect your supply chain and prices?

• Optimize strategies: Which customers or projects have the greatest potential for sustainable profits?

Without these insights, your sales strategy remains largely reactive, while your competitors are already proactive.

2. How market data becomes a competitive advantage

The key to success is not just to have market data, but to use it effectively. Here are some approaches on how companies can integrate this data profitably into their sales strategy:

a) Integration into sales planning

By combining your internal data with external market data, you create a solid basis for your planning. For example, production volumes and growth forecasts from S&P Global Mobility data can be integrated directly into your sales strategy.

b) Scenario analyses

Various scenarios can be simulated using market data. How would a decline in vehicle production in a certain region affect your sales? What happens if new market players enter the market? These analyses enable well-founded decisions to be made.

c) Strategic customer management

Data helps you to understand which of your customers offer the greatest potential. You can focus your resources on the most profitable projects and thus increase your efficiency.

d) Adaptation to market trends

The automotive industry is changing rapidly, be it through electromobility, new drive technologies or regulatory requirements. Market data shows you where the market is heading and helps you to adapt your strategy at an early stage.

3. Practical example: How a supplier revolutionized its sales strategy

A global automotive supplier previously only used internal sales data to plan its strategy. The challenges: lack of precision and inability to adapt to market changes. After the integration of S&P Global Mobility data, the picture changed fundamentally:

• Forecasting accuracy: production planning was improved thanks to more precise market data.

• Increased efficiency: resources were targeted to regions and projects with the highest growth potential.

• Better decisions in strategic alignment: Thanks to scenario analyses, strategic decisions were significantly improved and accelerated.

• Better decisions in acquisition: the comparison of the RfQ request figures with the S&P Global Mobility Forecasts made risks visible in good time.

4. Why integration into a digital system made for automotive suppliers is crucial

Market data only unfolds its full power when it is seamlessly integrated into a digital sales system. Here are the key benefits:

a) Standardized database

A central platform that combines internal and external data creates clarity and prevents inconsistencies.

b) Automated evaluations

Instead of manually processing data, automated systems can generate reports and provide you with the most relevant insights.

c) Real-time updates

Market data is dynamic. Real-time integration ensures that your strategy is always based on the most up-to-date information.

d) User-friendliness

An intuitive user interface ensures that even non-data experts can benefit from the advantages.

e) Analysis options

State-of-the-art analysis options with more individualized filters and drill-downs are necessary so that the right conclusions can be drawn from the data.

f) Derive the strategy effortlessly from the market data

A direct transfer of the findings from the market analysis with the selection of strategic target vehicles or engines for strategic planning makes the market data really valuable.

5. How to integrate market data into your processes

Getting started with the use of market data may seem complicated at first, but with a clear plan it can be done smoothly. Here are the steps:

a) Analyze demand

What information do you currently lack in order to make better decisions? Identify the areas in which market data offers the greatest benefit.

b) Select the right data sources

Not all market data is equally relevant. Choose sources such as S&P Global Mobility that are optimized for your industry and your specific requirements.

c) Integrate data into the right systems

Make sure that the data is seamlessly integrated into sales software made for automotive suppliers. Standard CRM systems or Excel are not suitable for this.

d) Train the team

Train your employees so that they can use the new tools effectively. Success depends on the acceptance and understanding of your team.

6. Why you should act now

The competition never sleeps. Companies that ignore market data run the risk of falling behind the digital pioneers. Integrating data such as that from S&P Global Mobility is not only an investment in efficiency and transparency, but also in long-term competitiveness.

Conclusion: S&P Global Mobilty data in the leading sales solution Digital Automotive as a success factor

Integrating market data into your sales strategy is not a luxury, but a necessity in order to remain competitive in the automotive supply industry. It creates the basis for well-founded decisions, higher margins and long-term customer loyalty.

For this to succeed, the market data must be made available in a solution tailored to the requirements of automotive suppliers.

Experience what such a solution looks like and how market data can make the difference: Arrange a live demo with Digital Automotive and discover how you can take your sales strategy to a new level.